Research, Trailer Analysis

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We firstly decided to look into some trailers of the same genre that we want to create. Our starting point was to look at the trailer for one of the "Saw" Films, distributed by "Twisted Pictures" that specialises in producing horror films.





This is the teaser trailer for one of the "Saw" films, the actual film is "Saw IV". Teaser trailers are generally quite short but show a reasonable amount of insight as to what the film is going to be about, the characters included, and the main sort of storyline, however they never give too much away, but show enough to leave the audience wanting more. In this particular trailer, it opens with the names of the production companies, which include, Lionsgate and Twisted Pictures, which are famous for producing films in the genre of horror. There is then quick flashes of text which questions the audience. Inbetween the flashes of text there is footage which works alongside the text. The ending line of text sums up the qustions made previously, in this case the text ends by saying "You are wrong". Which then makes the audience feel anticipation. Somthing we like and find interesting about this trailer is the use of very fast editing, creating a collage of disturbing imagery which includes visions of blood, pain, chains and torture.The fast editing also doesnt really let the audience see exactly what is happening, which in a way makes it even more gruesome, as the imagination is a powerful and can build on what is already there. Somthing else that adds to the effect of this trailer is the lack of bright colour. This gives the connotations of death and evil things occuring.The main colour pallet is made up of dark,dull colours,and looks quite saturated. The pace is then slowed down to reveal the image of a man on what appears to be an operating table. He looks lifeless and reasonably scary, but the focus on him brings the audience to believe he is a main character. The trailer then ends with the title of the film. This way the title is the last thing that will stay in the audiences mind. There is then a shot of "white noise" which gives the effect that the person who is watching, that their television has been taken over, which then makes them feel in danger. The trailer finally ends with information such as the release date and relevant websites and names.