This morning at the bus stop,I noticed that the film "Saw 6" is soon to be released. I decided to do some research in the new film,its trailer and its new website,to see if we could get any new ideas from this.
I went on the Saw VI website as, as technology improves, more people use the internet as a main source to find out about film releases. So the websites have to be of a very high quality, and sell the film to its full potential. When I went on the website there where lots of references to "free" things. Such as free widgets, and free applications for Iphone. This would be an example of synergy marketing, as Iphone and Warner Bros would have worked together to promote both of their items.
There is also references to social networking sites such as facebook, twitter and the less popular myspace. This would also indicate the target audience age. For example 15-23 year olds are more likley to use social networking sites as they communicate with friends whilst at college/university. This shows that films such as "Saw" would appeal to this range of people
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I think that this trailer looks very animated, ie. the location. It is very quick and has quick shots of the film to tease the audience, this animated affect is quite unusual for a horror film!
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