SAW 6!!

This morning at the bus stop,I noticed that the film "Saw 6" is soon to be released. I decided to do some research in the new film,its trailer and its new website,to see if we could get any new ideas from this.


I went on the Saw VI website as, as technology improves, more people use the internet as a main source to find out about film releases. So the websites have to be of a very high quality, and sell the film to its full potential. When I went on the website there where lots of references to "free" things. Such as free widgets, and free applications for Iphone. This would be an example of synergy marketing, as Iphone and Warner Bros would have worked together to promote both of their items.
There is also references to social networking sites such as facebook, twitter and the less popular myspace. This would also indicate the target audience age. For example 15-23 year olds are more likley to use social networking sites as they communicate with friends whilst at college/university. This shows that films such as "Saw" would appeal to this range of people

marketing our project :)

First off, starting with our film trailer we have thought about places where our film trailer would be advertised, we thought about the television, cinema and the internet and for our poster and magazine we thought about bus stops, side of buses, magazines, billboards, websites and radio. We have also hugely considered viral marketing as this is how most film institutions make there money now so we have thought about psoting a trailer on the website YouTube and also having adverts and sneak preview trailers on social networking sites such as MySpace and Facebook.
We discussed the certificate for our film and initially we all agreed on 18 but we know that the gore may appeal to younger viewers and they may try and download the film illegally so we decided on a certifcate of 15 so that we would not be breaking any marketing laws.
Our target audience for our film are both male and female, but mostly male as the gore may not appeal to women as much as men, age wise youngest being 15 and oldest being about 25 as a more mature audience may not be drawn in by the gore, also our audience will not be upper class as they are a more sophisticated audicence but it may appeal to middle and lower class audiences and particulary lower class audiences as they may have experienced some sort of violence in there lives and so can relate to the storyline in the film. Also, our audience will be the lowest of socio-economic status such as students and the underclass.
The signifiers in our film are the characters as they relate to the audience as they are the same age and the fact that anyone is suseptible to vulnerability and for people who are adrenalin junkies and enjoy adrenalin rushes and this is shown through our mise en scene with the flashing images in our trailer.
Young and Rubicam talked about the label marketing theory where specific types of people watched different films, the target audiences they described did not fit into our film trailer as we have a very specific audience of young people who are possibly working but are probably students.

What is viral marketing?

"Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message's exposure and influence"

A marketing technique that is used to increase brand awareness, to acheive mainly product sales.
It can be done in the forms of;
video clips, interactive online gaming,ebooks, brandable software,images and even text massages.

Viral Marketing must have these 6 elements to be powerful and effective;

1.Gives away products or services
2.Provides for effortless transfer to others
3.Scales easily from small to very large
4.Exploits common motivations and behaviors
5.Utilizes existing communication networks
6.Takes advantage of others' resources

A good example of early viral marketing is the hotmail email messaging service. That cleverly used the word "Free"

"As Hotmail was a free email service provider it could control, to a certain extent, the format of all outbound messages that each Hotmail account holder sent. It was this fact that led them to come up with a viral marketing campaign that has yet to beaten and saw their traffic skyrocket and eventually lead to Microsoft buying the company as a result of their exponential growth.

So what did they do? Simple. To the footer of each outgoing email they attached a signature file that read:

"To get your FREE email account goto www.hotmail.com".

As more and more people received emails from existing Hotmail account holders so the word spread about their free email service and the rest, as they say, is history."

"FREE" is the most powerful word in a marketers vocab. They "give away" valuble products or services to attract attention to their product.
It practises "delayed gratification" which basically means they do not profit immidiatley but they generate "free" interest because they know the profit will soon profit.
It is called "viral marketing" because like a virus, it is designed to develop and spread very quickly, and cause big impact.
It works well on the internet because internet is instant communication and is so easy an inexpensive. Digital format also makes copying so simple.